Client:
Adore Beauty
Description:
The Adore Beauty Brand is Australia’s Online Beauty Store. The design of the 2021 Annual Report was led by unique brand aesthetic, leveraging the extensive image library and online visual presence with regards to colour palette and typography.
Responsibilities:
• Concept development
• Design roll-out
Client:
Parramatta Eels
Description:
I was honoured to collaborate with the strategic brand and creative studio, not bad ϟ pretty good, to contribute a series of poppy illustrations for their design of the Parramatta Eels NRL ANZAC Day Round jersey. The client wanted to create a camouflage jersey using their club colours and to also include the iconic poppies of remembrance to feature throughout the camouflage and on promotional materials.
Responsibilities:
• Illustration
Client:
Citizens’ for Democratic Renewal
Brief:
Marketing campaign for the Citizens’ for Democratic Renewal, to promote an academic paper to a broad audience, the purpose of which, was to generate action and be a catalyst for change by stimulating the establishment of an Australian Citizens’ assembly. Topographic maps were the inspiration and graphic device weaved throughout the document to illustrate the concept of travel and discovery.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Editorial design
• Full production management
• Project management
Client:
Booktopia
Description:
Booktopia is Australia’s largest bookstore, with over 150,000 items in stock, ready to ship, and access to over 6,000,000 titles. The premise of the chosen concept was to take the classic look and feel of a novel and apply it to the Annual Report, creating and elegant and simple design solution.
Responsibilities:
• Concept development
• Design roll-out
Client:
Table Under A Tree
Brief:
Design a brand identity for Table Under A Tree, an emerging business based in the Northern Rivers region of NSW, which delivers locally grown and made food direct to your door, as well offering private farm and food tours of the region. The brand mark and logotype were designed to look effortless and relaxed with a premium yet approachable feel.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Illustration
• Full production management
• Project management
Client:
Newtown Public School
Description:
The brief was to create a fun and engaging yearbook for the graduating class of Newtown Public School, a comprehensive primary school for students from Kindergarten to Year 6 with a diverse and vibrant community of inner-city families. Colour, typography and illustration underpinned the design, resulting in a well-received and valued keepsake for students, parents and staff.
Responsibilities:
• Design direction and concept
• Editorial design
• Full production management
• Project management
Client:
Dusk
Description:
Dusk is an Australian speciality retailer of home fragrance products. The brand aesthetic was fully embraced to lead the design process and inform the overall look and feel, resulting in a simple, yet elegant visual statement which clearly articulated the company’s success over the financial year.
Responsibilities:
• Concept development
• Design roll-out
Client:
Love Is A Sign
Brief:
Design a brand identity for Love Is A Sign, a local small business specialising in hand painted lettering and designs including typography for leading graffiti-based artist, Scott Marsh. Strong use of colour and typography were the focus of the final logotype design.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Typography
• Full production management
• Project management
Logo & business card design
Client:
Judo Bank
Description:
Judo Bank is a purpose-built challenger bank servicing SMEs. The brand’s design system was developed to be approachable yet instil a strong sense of confidence. This system was leveraged across their corporate reporting suite, resulting in a striking design which highlighted the company’s many successes during the challenges and uncertainty of COVID-19.
Responsibilities:
• Concept development
• Design roll-out
Client:
The Centre for British Politics and Government, King’s College London
Brief:
Marketing campaign to generate feedback and support on a Citizens’ Convention on UK Democracy – a 2-year long convention that will work to forge a new partnership between elected representatives and the people, to “ensure democracy becomes effective once again”. A non-partisan colour palette was used to reinforce the neutral position of the client. The graphic elements are taken from a deconstructed Union Jack to signify the fragile and fractured state of the current democratic process and subsequent level of trust among citizens.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Editorial design
• Full production management
• Project management
Client:
PEXA Group Ltd
Description:
PEXA is an online property settlement platform. Using the current brand collateral, a bold design was developed to enhance stakeholder relationships by delivering the company’s key financial information with clear design communication.
Responsibilities:
• Concept development
• Design roll-out
Client:
EDF Energy
Brief:
Visually communicate the new brand positioning of EDF Energy – one of the largest energy suppliers in the UK. Branding implementation covered: tone of voice, photography, illustration, corporate print, retail print, advertising, outdoor media and sponsorship, stationery, uniforms, signage, vehicle livery and joint branding.
Responsibilities:
• Conceptual development
• Design direction and implementation
• Editorial design
• Brand guardian
• Project management
Client:
nDF
Brief:
Marketing campaign to promote the new Democracy Foundation (nDF) – an independent, non-partisan research and development organisation. It’s core objective is to aim to discover, develop and demonstrate alternatives which strengthen and restore trust in public decision-making by conducting real world trials using random selection and deliberation as a central process. To strengthen their brand assets, I designed the hexagon graphic device which can be used across a range of marketing material in a variety of ways. This is a visual reference to beehives as bees are considered one of the most democratic species on the planet, making collective decisions for the benefit of the entire hive.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Editorial design
• Full production management
• Project management
Client:
Jyotishakti & Vidya
Brief:
Promotional material for a musical duo based in South Australia. To visually illustrate the concept of alchemy between two people, human forms transitioned into an explosion of colour to signify the seemingly magical process of transformation and creation.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Illustration
• Full production management
• Project management
Client:
Trish Robinson
Brief:
Brand identity design for an art therapy business based near Newcastle. The use of the lotus was important to the client to symbolise the enlightenment and self-regeneration that can come from this form of healing therapy. The typography and colour palette were a conscious choice to create a sense of calm and tie back into the natural environment which is a corner stone of the practice.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Illustration
• Full production management
• Project management
Client:
Cranbrook School
Brief:
Promotional material for the annual art and design exhibition of Cranbrook School. The camera shutter was used at the main design element to visually communicate the event on the poster, while also acting at a framing device for chosen artworks and photos as a contrast and visual highlight within the catalogue.
Responsibilities:
• Conceptual development
• Design direction and implementation
• Editorial design
• Full production management
• Project management
Poster & catalogue concept & design
Client:
Cranbrook School
Brief:
Promotional material for the dramatic play – That Night Follows Day. Performed by children, for an adult audience the piece explores the ways in which adults, and the adult world, shape the experience, understanding and possibilities that young people have.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Editorial design
• Digital illustration
• Full production management
• Project management
Client:
Cranbrook School
Brief:
Promotional material for the musical work of the Scholars’ Selection. Instruments forming from the dark, menacing ink creates a visually rich image which creates a sense of movement and flow reminiscent of the musical pieces performed.
Responsibilities:
• Conceptual development
• Design direction & implementation
• Digital illustration
• Full production management
• Project management
